Almost every company moved into 2020 with strong plans and positive outlooks.
All that disappeared in March 2020 as the focus shifted from developing to surviving for most businesses. As 2021 begins, a new question arises: what will 2021 bring, and what can you do to stay afloat this year?
The future still looks unpredictable, and “back to normal life” is still likely to be a long way off. Regardless, many businesses can still prepare for success in 2021.
While the unknowns make strategizing difficult, it’s possible to start gathering information about how businesses will operate moving forward. To help you prepare, we’ve collated six business trends and changes to look out for:
Focusing on the Local Community
When the pandemic hit and countries imposed a lockdown, businesses that depended on other countries for raw materials, production and sales had a meltdown. International trade lines went down, and so did their operations. But most importantly, delivery services were suspended, and people turned to businesses in their local community for goods and services.
This trend is here to stay, and we’ve got facts to back it. Big businesses are considering opening local production plants in several consumer-rich areas to take advantage of this trend.
This year, focus on your local community by being active in its welfare. Let your brand be an active presence in the community.
2020 was the year of empathy. People were lost in overwhelming grief from events that shook the world. Events like the bomb explosions, Black Lives Matter protests, and Australian bush fires gave brands an opportunity to be “human.”
Consumers like a good product but love a brand that is understanding, empathic and inclusive. Hence, it would benefit your business if you keyed into this trend. Be the brand that cares about the climate, about racism and bleeds for injustice in the world. You can do this through your ads and by actively advocating for change in places where it is needed.
Taking Advantage of Technological Advancements
For all of it’s failures, 2020 was a great year for tech. We saw the 5G, biotech, tech advancements in space exploration. Other noteworthy tech advancements include Augmented and Virtual Realities (AR and VR), machine learning, and the Internet of Things.
In the last few months alone, many businesses have integrated tech into their business structure. But this year, this trend would only get better with more companies leaning more and more on tech.
These noteworthy tech advancements will be used to enhance the device experience for consumers.
In the wake of the pandemic, brands utilized social media to engage with their customers. There will be a massive push toward a strong social media presence in 2021. Also, there will be social media influencers in various industries — these are individuals that encourage conversations and engage with your customers.
Thanks to the pandemic and lockdown, remote work isn’t our fondest dream anymore. It is a reality that has come to stay. Last year taught businesses that physical office space is only as good as its occupants.
When the pandemic forced businesses to work remotely, it promoted the idea of remote work. Remote work is a trend that would only have more buy-ins in the future.
It’s a fresh new year for businesses and time for business owners to align their businesses on a path to success. This year, there will be lots of changes to make for any business that wants to thrive. Don’t be left holding on to old trends. Make the necessary changes today.
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