It doesn’t matter how good or reliable your products and services are, you can only grow so much if people aren’t aware of your existence.
Merely having a business is not enough, you must spread the word and create brand awareness to make people turn to you.
In this article, we’ll explore a few ways you can increase brand awareness for your local business:
Be Clear About Your Brand
The most important thing you can do is be clear about what your brand stands for. Don’t appear confused and work on perfecting your brand message. This can be a little difficult, so get your team on board, gather feedback from customers and work with a professional to come up with a kickass logo, tagline, stationery, etc.
Remember that people today buy brands and not products. You need to come up with a brand image that’s consistent throughout. Moreover, it has to be communicated to everyone from your staff members to ambassadors.
Use Online Marketing
A local business can only reach so many people in the area organically. Whether you have a website or not, consider using online marketing to spread the word and let more people know about what you do.
Studies show that between 70-80% of people research a company online BEFORE visiting a small business or making a purchase with them
You can use a variety of digital marketing tools to make sure customers find you, including:
- Search Engine Optimization since about 50 percent of all traffic is organic
- Email Marketing as it offers a great return – up to 4,400 percent
- Social Media to interact with your audience
- Paid ads to make sure people find you when they look for you
- Video Content as 80% of video marketers claim video has directly increased sales (Wyzowl, 2020)
- Appear on online platforms with a dedicated customer base and high Google authority like Brobia so people can easily find you on the Web
Online marketing can be tough when you’re first getting started and results can take some time to show, but reports suggest that it is very effective.
Being digitally active can improve brand image and increase customer loyalty.
Give a Try to Earned Media
Once you make a name for yourself, media outlets might begin to show interest in you. A good way to attract publications is to do things that people are interested in, i.e.: launch events, come up with press releases, get a popular ambassador onboard, etc.
Local businesses might not be able to afford all of these. Such businesses can work on improving the image by taking part in charity or offering discounts.
A small interview in a local newspaper can help you reach thousands of people so work on earning the attention of the media.
This is a fun and reliable way to increase brand image. Join hands with another startup or business to reach a wider audience and spread the word.
Apple, for example, offers free Beats headphones to students who buy a new laptop during school holidays. This partnership benefits both the parties as far as brand awareness and sales.
Small businesses can use similar tricks! Look for a small business within your area that targets a similar customer base that you do and work on cross-promotion.
You cannot go to the Jersey Shore without seeing at least 10 rook bumper stickers in the area. Can you think of a similar situation in your town?
These businesses have already solidified their brand and created a loyal fan base. Now that they have attracted people who stand for the same things as them, their customers want to support them and show off their sticker, cup, hoodie, etc.
With all of these customers walking around proudly sporting your logo, you’re sure to get more exposure. In fact, people are 4 times more likely to purchase from a business when referred by a friend. (Nielsen)
We hope these tricks will help your local business create a brand identity, reach a wider audience, and make more sales!