Online Reviews are Essential for Your Small Business

Why Online Reviews are Essential for Your Small Business?

When considering buying a new product, booking a service, or reserving a table at a local restaurant, what is the first thing you do? You check to see what previous customers are saying about that business online!

With that in mind, if you did a quick online search of your own company, would you find the kind of testimonials that YOU look for when researching a new business? If not, it’s time to put that at the forefront of your goals!

Positive ratings can make or break your online reputation. Below, we’ll dive into why reviews are not “preferred” but essential for your small business and how this feedback can help grow your small business effectively.

Reviews Build Trust

Customers who leave feedback have had an experience using your services and want to share it. And guess what? People love reading feedback. In fact, studies show that 90% of consumers read online reviews before visiting a business. And 88% of consumers trust online reviews as much as personal recommendations!

And the best part is, websites like Brobia that spotlight positive feedback from your customers have made a serious effort to keep reviews impartial.

For instance, if we learn that a review is not authentic, we won’t endorse it, and that’s why several people trust strangers to make buying decisions for them!

Reviews Play a Major Role in SEO

Online reviews play a major role in SEO, as they can determine where your business falls within search rankings.

Google collects review data from various sites when deciding the rank of a business on search results. Plus, the more reviews you receive, the more keywords for Google to crawl, the more search results you will show up for!

We strongly encourage our businesses to take these efforts a step further by replying to reviews, as it builds credibility with Google while showing your customers that you value their feedback!

Reviews Help You Discover Your Strengths (And Improve Weaknesses)

While reviews are a great way to gain new business, a review is more than a billboard for potential clients. At the end of the day, customer feedback can help you understand where you thrive and where you don’t.

If a few people have the same complaint, maybe there is an area of your business that needs improvement. If customers are all raving about something specific you offer, you know what to highlight when promoting your business!

For instance, if your customers talk wildly about your customer service, you can use that as a selling point!

Reviews Help You Stand Out

If someone researches your industry, finds your stellar reviews, and see’s that your competitor has little or no reviews, you become the trustworthy business by default. Maybe that competitor has been in business forever and receives great verbal feedback, but no one who is discovering them for the first time online will know this.

If your business isn’t standing out online in 2021, your business is falling behind.

Build Reviews With Brobia

We live in a digital world and your online presence acts as your 24/7 storefront. Your online reviews are more often than not the first impression your business makes on a potential customer. Making that first impression count can make or break your success!

One way to start improving your online presence is to list your small business on Brobia. We place your business in front of your target audience while highlighting positive customer feedback on your products or services!

These online sentiments are endorsements that your business has satisfied previous customers which helps us bring you more business. Tap into the power of social proof and grow your small business with Brobia!